Imagery
Images play a key role in shaping the first impression of ETH Zurich. They showcase the diversity of teaching and research at ETH Zurich, as well as life on campus, and help to establish the university's identity. Each image should convey a clear message and consistently reflect ETH's visual language.
How images make ETH values visible
Images play a central role in ETH Zurich's communication strategy. They convey information, attitude and identity. This is why they should reflect the university's values and create a consistent and credible image.
Responsibility: Be accountable for our actions.
Ingenuity: Use creative imagination for complex problem solving.
Openness: Be accessible and receptive.
Respect: Have high regard for all people.
Inclusion: Create a sense of belongingness.
Empowerment: Develop and trust in the competence of others.
The image style guide provides advice on designing and selecting images to visually convey the character and identity of ETH Zurich. Images are categorised by content and function in the Image categories section. Useful information and tools for sourcing and using images can be found in the Toolbox Image sourcing.