Job posting
Your job posting is your first chance to make an impression. It captures attention and attracts the right candidates. The guidance on this page will support you and lay the groundwork for successful collaboration.
The first step to a successful job posting is a carefully prepared job description. It provides clarity, forms the basis for the posting and later becomes part of the employment contract.
Why is the job description important before recruitment begins?
- Tasks, responsibilities and decision-making authority are clearly defined
- The complexity of the role becomes visible
- Job level and salary range are determined in a timely and professional manner
- Technical, social and leadership competencies are clearly defined
- It serves as the basis for a precise job posting and targeted outreach to suitable profiles
Structure and Content
- Use precise wording to attract suitable candidates.
- Avoid generic titles such as “PhD student” or “administrative assistant”.
- Ensure the title is internationally understandable, and avoid internal terms or abbreviations.
- A maximum of 80 characters including spaces
- Use relevant keywords commonly searched for in job listings.
- Briefly introduce the department or organisational unit.
- Outline the main responsibilities.
- Include a link to the website to keep the text concise and highlight the connection to ETH Zurich’s overall mission.
- Adapt the style to your team culture – approachable, friendly and welcoming.
If the position is linked to a project, provide a brief introduction. If there is no specific project reference, this section can be omitted.
- Describe the responsibilities: use bullet points with active verbs and direct address – this makes the role more tangible.
- Clarify expectations: be transparent about tasks and requirements and, avoid exaggeration.
- Structure the text: aim for roughly one third of the content in bullet points (mainly for responsibilities and requirements), avoid repetition, and keep the text to a maximum of 800 words.
- Use lively, active language.
- Include one or two questions.
- Use exclamation marks sparingly to convey energy and enthusiasm.
- Structure clearly: list only one requirement per bullet point and place it in context. Example: “A head for numbers enables you to handle large data sets efficiently and accurately.”
- Mention only what’s essential: avoid optional requirements. Instead of saying “Ideally, you have …”, list only the qualifications that are truly necessary. This makes the position more appealing to a broader range of applicants.
- Focus on experience: mention formal qualifications only if absolutely required. Emphasise skills and experience instead. Example: “You bring sound expertise in …” rather than “You have a degree in …”
- Language skills in context: explain in which situations language skills are relevant. Example: “Your English skills allow you to communicate effectively in both speech and writing in our international environment.”
- Be specific about competencies: make social, self-management and leadership competencies tangible. Examples: “You independently coordinate …”, “You actively drive projects forward” or “You lead your team with clarity and trust.”
In this section, highlight what makes your department and team unique – it’s your opportunity to present the strengths of the role convincingly and to stand out from similar offers.
Keep in mind:
- Avoid clichés: refrain from using vague terms like “family-friendly”.
- Core message of ETH Zurich: “a meaningful career – become part of ETH Zurich, where your development is supported, and you actively contribute to positive change in society.”
- Work environment: describe the culture, collaboration and atmosphere.
- Distinctive features: emphasise what sets the role at ETH apart from similar positions elsewhere.
- Development opportunities: mention training, workshops or career development options.
- Flexibility: include details about annual working hours, remote work, part-time models or job sharing.
- Location benefits: highlight transport connections, infrastructure or attractive surroundings.
- Projects: point to exciting or innovative topics.
- Benefits: present perks such as public transport subscriptions, car sharing, the external page ASVZ sports programme with over 120 disciplines, childcare, or pension benefits with external page PUBLICA.
- Be transparent: give applicants a clear overview of the selection process.
- Include:
- An outline of the interview rounds
- Required documents
- Possible reference contacts
- A contact person for questions
- Links to relevant websites or social media
- Application period and general timeline
The following sections are fixed and appear in every job posting:
- “Diversity and sustainability matter to us”: highlights our values such as diversity, equal opportunities, a respectful environment and sustainability.
- “About ETH Zurich”: presents ETH Zurich as a leading international university for education and research.
- Use inclusive language: English is largely gender-neutral, but it is still important to avoid biased or stereotyped phrasing. Choose neutral job titles (e.g. “chair” instead of “chairman”) and ensure that all language is inclusive and respectful.
- List relevant requirements: include only essential qualifications. Applicants interpret requirements differently, so it is best to clearly indicate or omit optional ones. A note like “We also welcome applications from those who don’t meet every listed requirement” can encourage more candidates to apply.
- Avoid discriminatory language: refrain from using phrases like “native German speaker” or “young and dynamic”, which can be indirectly exclusive.
- Make diversity visible: where possible, highlight flexible working models or inclusion measures.
- Language and tone: use clear, professional and objective language. Avoid jargon or unnecessary complexity.
- Inclusive and conversational: use a warm, approachable tone to create a sense of connection and belonging. Speak as “we” and address candidates directly to make the language feel personal and engaging.
- Lively language: favour active over passive constructions, use cooperative rather than competitive phrasing, and be sparing with superlatives.
- Highlight key content: make aspects such as collaboration, team culture and development opportunities visible.
- Authenticity: be clear and realistic – only promise what can genuinely be delivered.
Why inclusive language pays off
Inclusive language shapes how people experience the workplace – it builds trust, encourages diversity and creates a sense of belonging.
Dr Dominik Brem shares how inclusive language has made a measurable difference in recruitment and team dynamics.
Creating job postings with AI support
Modern AI tools can assist in creating job postings. We recommend external page ChatGPT, external page Copilot and external page Gemini. The generated results may vary significantly depending on the tool.
The job description always serves as the foundation. You can upload it to the respective AI tool.
Note: Never upload personal data or confidential contract details (e.g. job level, salary range) to an AI tool.
Here is an example of a prompt for creating a job posting:
- Create a target group-specific job advertisement for the position [Job title (m/f/d)].
- Target group: [e.g. recent graduates, experienced professionals, management-level candidates, etc.]
- Style: informal, direct and engaging, using the formal “you” form; motivating, with a positive and dynamic tone.
- Structure: introduction – Responsibilities – Profile – What we offer
- Content for the advert:
- Introduction: write a brief and compelling opening with direct address. Highlight what makes the role attractive and create a positive entry point. Base your wording on our department webpage: [insert URL]
- Responsibilities: present the tasks from the job description as bullet points. Use active language, emphasise personal responsibility and seniority. Incorporate the requirements as well as social and leadership competencies.
- Profile: formulate the requirements from the job description as clear bullet points.
- What we offer: describe the benefits of working at ETH Zurich and include the standard content:
- A meaningful career: ETH Zurich supports your professional development and actively contributes to positive change in society.
- Commitment to a sustainable and climate-neutral university
- Numerous benefits such as public transport subscriptions, car sharing, a wide range of sports through external page ASVZ, childcare and attractive external page pension plans.
Also include any specific benefits of the position in question. Please include all relevant links.